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25,000th Games Cheat sent via SMS

- 20th July 2004

LONDON – 20 July 2004 - AlienPants Ltd (www.alienpants.com) is pleased to announce that more than 25,000 cheat questions have been answered through the AlienPants white-label SMS Hints, Tips and Cheats service GTIP (www.gtip.co.uk).

The premium SMS service is available to anyone in the UK who has access to a mobile handset, allowing them to ask a dedicated Cheat Master for a Hint, Tip or Cheat for any computer game simply by sending a text message.

"Since launching in 2003, the GTIP service has proven itself to be extremely popular with game players," said Tom Gordon, CEO of AlienPants. "With the recent launch of the GP keyword for Game Player magazine, the GURUGOLD keyword for the Gamezville television program along with a number of other keywords for other customers, we have seen an increase in the number of people aware of and using the service, and we have also seen a rise in the number of people who use the service regularly, with more than 42% of all our users being regular customers."

Once a question has been texted to a specific keyword and shortcode combination, an AlienPants Cheat Master then sends the answer directly to the customer’s mobile phone.

"The beauty of the system is its simplicity." continues Tom. "As the service is a text service, customers are able to use the service from anywhere and from any phone that supports Short Messaging. They don’t need to connect to the Internet or call a telephone number. They just pause the game they are playing, send in their question, and the answer will come straight back to their phone."

The GTIP service is provided as a white-label customer support service for games publishers, magazines or any other company interested in providing a hints, tips and cheats or a live customer support service to their customers. For more information about the GTIP service, please visit the GTIP website at www.gtip.co.uk.

About AlienPants
AlienPants specialises in providing world-class management and user support for very large communities through the use of online technologies coupled with personal interaction. AlienPants also provides written content for games service providers, games news websites and gaming-related magazines, along with unique products and services to third-party service providers. AlienPants has worked with clients as diverse as BT Openworld, Joystick Junkies, Live Publishing, Digital Jesters and Prima Publishing.