LONDON -19 September 2003 - Game Guru, the live Games Cheats show created by AlienPants Ltd (www.alienpants.com) and broadcast nightly on the Game Network (Sky Digital EPG 223) has proven to be a runaway success with viewers.

Game Guru has been broadcast every night of the week since early December 2002, and is hosted by a live presenter. Viewers can ask questions by sending in an SMS message which the Game Guru then responds to, by either speaking the answer or relaying it on screen via the SMS chat service.

Long term presenter Stuart McDonald is being joined in the Game Guru hot-seat by games industry veteran Sophie Blakemore. Sophie has appeared on various games-related TV shows in the UK, including GamePad and Gamer.tv, and is a welcome addition to the team.

“We're pleased with the success of Game Guru.” Said Tom Gordon, CEO of AlienPants Ltd. “We've proven that this sort of TV show can work in the UK, and that there is a great interest in talking about games in this sort of environment. Sophie's interest in becoming a Game Guru presenter shows that there is very broad interest in this sort of program. Everyone wants a little help with their favourite game.”

“When I first saw Game Guru on Sky it grabbed my attention - finally, here is a show that combines a really useful help service with a live-cam broadcast to create a fully interactive experience, popular with a wide demographic.” said Sophie Blakemore. “As a gamer since a young age, and a designer for game developers for the last several years, I hope I will bring passion for games and experience of game design to the Game Guru team.”

The Game Guru program was originally devised by AlienPants to provide games Hints, Tips and Cheats to viewers of the Game Network, and was the first program of it's type broadcast on UK television. Since launching in 2002 AlienPants has produced more than 250 hours of live television providing Hints, Tips and Cheats as well as release date information and general chat about PC and Console games.

Alongside the Game Guru program, AlienPants has been providing a live response Hints, Tips and Cheats SMS service, allowing users to send their cheat requests via SMS and receive a personalised response direct to their mobile phone. The GTIP service, which is running on the same SMS shortcode that people use to text in messages to the Game Guru, allows viewers to receive an individual response to cheat questions

About AlienPants
AlienPants provides world-class management and user support for very large communities through the use of online technologies coupled with personal interaction, as well as providing written content for games service providers, games news websites, gaming-related magazines and the mobile sector, with clients as diverse as BT Openworld, Joystick Junkies and Prima Publishing. AlienPants also provides technology and delivery platforms to bring PC and Console Games News, Reviews, Hints, Tips and Cheats to mobile users, as well as providing interactive television services.

About Game Guru
Game Guru is a nightly live, interactive television program produced by AlienPants and broadcast on the Game Network in the UK. The program is featured on the Game Network website at http://www.game-network.net/gn/sito_eng/digital_tv/new_gameguru.asp. Viewers can request cheats, hints or tips for their favourite games by sending in a text message to the Game Guru, who then responds on camera or on screen, providing true interactivity between the program and the viewers.

About the GTIP Technology
The GTIP technology is based around providing a dedicated technology solution to providing human responses to customer messages. The technology can be integrated with many forms of communication, from email to WAP to SMS, and allows replies to be sent via almost any return path. The most common use is in premium SMS applications allowing for quick and easy integration of the service into chat applications or question & answer services. The GTIP technology is currently in use by the Game Network, Live Publishing (in support of Station Gamer magazine), and has been licensed to MindMatics Ltd (www.mindmatics.com) for third-party resale. For more information about the GTIP technology and service, please email bizdev@alienpants.com.

About Game Network TV
Game Network is the largest free to air satellite TV channel exclusively dedicated to the world of video games. Covering more than 55 nations, Game Network is the leading medium for video games news and entertainment with 610.000+ unique weekly viewers in UK (Bskyb 223), and 430.000+ weekly viewers in Italy (Sky 816).