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LONDON - 6 January 2003 - AlienPants Ltd (www.alienpants.com) today
announces the creation of an Online and Multiplayer Game and Community
Management Consultancy Division.
The new division will draw on the experience of Tom Gordon, Michael Large and
Charlotte McCarron, who collectively have more than twenty years experience in
the Online and Multiplayer Games industry. AlienPants has in the past focussed
its efforts on the Telecoms market, primarily being involved in the creation of
Game Service Providers, places that provide collections of game servers as well
as organised competitions to support Online Games after they are published. Now
AlienPants is offering their depth of experience, market knowledge and Community
Support expertise in Online Games and Community Management to Games Developers
and Publishers.
This service aims to provide Publishers and Developers with immediate access
to specific expertise in relation to online games and ways games can be targeted
towards the growing market for online games players. Drawing on the vast
experience available, as well as being able to call on an enormous array of
talent from across Europe and the USA, AlienPants can provide an insight
directly into the way online games players perceive games, and can assist in
ensuring that new games get their message across properly. The members of the
AlienPants Consultancy team are active members of the Online Games and MMORPG
communities, and so can draw on not only their own experience but the opinions
of community leaders to help avoid the problems companies have fallen prey to
during the development, marketing and ongoing management of online games and
their customer base.
"We are probably the only independent company in the world that has this
much experience in the creation and management of very large communities of
multi-platform and multi-game online games players." Said AlienPants CEO Tom
Gordon. "We've been involved in online games almost since their inception,
and we have worked quietly in the background driving many of the innovations in
community management for online games taken for granted these days. We pioneered
the use of IRC as a Community Management and Support medium, and continue to
rely on this experience to provide a high level of Customer Support."
"We've now decided to offer our expertise directly to Publishers and
Developers, to assist them in ensuring their online games will be well received,
and provide the necessary flexibility and interactivity to allow for the natural
growth of online communities." Tom continued. "In recent years there have
been a number of promising online games that have unfortunately fallen by the
wayside due to their complexity when trying to play them online, or because of
the lack of information available to potential purchasers. Our experience in
running Game Service Providers and knowing what online games players are
interested in places us in a unique position to be able to help Publishers and
Developers when it comes to positioning and marketing new online titles. And
with the recent announcements regarding Xbox Live and PS2 Online, the online
games market, along with the number of people getting online, is set to explode."
About AlienPants
Prior to the formation of AlienPants, Tom Gordon and Michael
Large were part of the original group of people who founded BarrysWorld, the UK's
largest Online Games community, and were part of the original team who sought
funding to turn the volunteer-run BarrysWorld into a commercial entity. When
BarrysWorld was sold to Electronics Boutique (now Game UK), they left to found
AlienPants as a way of taking the experience gained at BarrysWorld and applying
it for other companies.
AlienPants was contracted in 2001 to create an entire new Online Games
Community for British Telecom, under the guide of their recently purchased Games
Domain brand. During the year from November 2001 to October 2002, AlienPants,
under Michael Large's guidance, created a whole new Game Service Provider and
Online Games Community for British Telecom, building a service based on core
technologies and business concepts originally devised for BarrysWorld, and a
service that grew to rival the more established services in the UK. As an
adjunct to this, Charlotte McCarron was brought to Games Domain to provide
specific editorial control to the Multiplayer section of the Games Domain
website, and to act as a liaison between the Games Domain Web brand and the
users of the Games Domain Online Games service.
Tom Gordon has also been heavily involved in building and managing QuakeNet,
the world's largest Internet Relay Chat (IRC) service, which recently recorded
more than 153,000 concurrent users spread across Europe and the US. Tom Gordon
has been an Operator on QuakeNet for more than a year, helping to guide
Community Support and policy-making across the network. The non-commercial,
volunteer-run QuakeNet itself is the home to the largest concentration of Online
Games players in the world, providing an organised and safe chat environment for
more than five times as many gamers as its nearest commercial rival. QuakeNet is
now home to the chat-based online support services for most of the major Game
Service Providers in Europe, including BarrysWorld, Tiscali Games Gmbh, Wireplay,
Thrustworld, ShellEurope, Game Server Profis Gmbh and Games Domain.
For more information, contact AlienPants on 020 7449 9240, via email to info@alienpants.com
or visit the website at www.alienpants.com.
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