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| Boots Campaign Wins Award | - 14/05/07 | | For Christmas 2005 AlienPants worked with a number of other companies to implement a marketing campaign for the high street chain Boots. The marketing campaign involved integrating interactive TV with SMS text messaging. AlienPants' role was to provide the integration between the interactive TV platform and the outgoing SMS service.
The campaign was a success, and has won an award!
Red Bee Media Wins BIMA Award for Best Use of Interactive Television
December 1, 2006
Red Bee Media has won the award for Best Use of Interactive Television at this year's BIMA Awards for its campaign for Boots last Christmas. The British Interactive Media Association (BIMA) represents the diverse interests of the UK interactive industry throughout Europe. The Best Use of Interactive Television Award recognises a brilliantly executed project which has appeared on interactive television.
Red Bee Media's winning campaign helped viewers choose Christmas gifts and then sent them their Christmas shopping list via text message. It ran on all UK channels and supported the Boots' 'Giving Feels Good this Christmas' linear commercial.
Digital viewers could access the interactive campaign by pressing the red button on the linear commercial. They were then taken through to a Boots Gift Idea Generator where they were given five different recipient types - for him, her, kids, teens, grandparents - with five sub-profiles for the person they are buying for including glamour girl, gadget lover, keen cook and party animal. Under each category, three gifts are suggested that all feature in the 3 for 2 Mix & Match range. There is also a lucky dip category for viewers who want a quick and easy gift suggestion. When viewers have finished selecting their presents a text message is sent to their mobile phone listing the gifts to make Christmas shopping even easier.
Red Bee Media worked with Boots' advertising agency, Mother, media planning agency, Naked Communications and media buying agency, Mediacom, from the start of the creative and planning process to ensure that the interactive campaign was fully integrated with the linear commercial.
Research conducted by Continental Research found that three quarters of the people who pressed the red button and interacted with the campaign said they visited Boots to buy Christmas presents as a result.
"We are delighted to receive this award. Our understanding of digital communication channels allowed us to create a truly integrated campaign. Boots recognised the opportunities offered by interactive TV and wanted its i-ad to build on the messages conveyed in its linear commercial. Thanks to Mediacom, Mother and Naked Communications for helping us to create a fabulous i-ad. We took Christmas Shopping to a whole new level!" said Jonathan Wilson, Senior Account Director at Red Bee Media.
Congratualtions Red Bee! We're glad we could be of assistance in this now award-winning campaign. |  |
| Aliens invade XL LAN 2006 | - 19/11/06 | | London, England. Friday 27th October 2006: AlienPants Ltd, a leading innovator of community and mobile solutions in Europe, and MatchBox360, a UK-based producer of game events and media content, have entered into an agreement to collaborate on the UK’s largest Xbox LAN event which is taking place at the Birmingham National Exhibition Centre (NEC) on Saturday 25th and Sunday 26th of November 2006.
AlienPants will be providing marketing support to the MatchBox360 management team as a Mobile Media Partner and will be utilizing its vast experience to service the needs of mobile users interested in the event.
MatchBox360 XL is set to ignite the Xbox Live Community by offering gamers the first competitive Xbox and Xbox 360 LAN in the UK. Gamers will be able to experience the latest and greatest games at the prestigious event. XL LAN 2006 will feature competitive Halo 2 tournaments - Free For All, Double Team and Four vs. Four - and the first ever Pro Evolution Soccer 6 tournament in the United Kingdom. With cash and material prizes worth over £2000, XL aims to up the ante for competitive Xbox tournaments in the UK.
Having worked together on a number of online events, the MatchBox360 XL team of Chris Barnes, Ryan Hughes and Stephen Greenaway welcomes the support of AlienPants: “We have been overwhelmed by the response and positive feedback for XL, and we aim to provide the best possible LAN events for the gaming community. With the support of AlienPants we will be able to showcase exclusive titles, and allow gamers to interact directly with the developers.”
“We recognise the importance of LAN events not only as a means of recreation, but also as a means of communication with gamers. The guys at Matchbox360 have already proved themselves to be fantastic organisers of events such as this, and we're thrilled to be part of the experience.” Says Luke Newcombe Marketing Director - AlienPants Ltd.
The Official Xbox Magazine 360 has exclusive access to XL and will be providing magazine coverage on the XL events. Ben Talbot from OXM had this to say: "We're very excited to be involved with Matchbox360 for their first tournament. Members of the OXM360 team will be there on the day to take part in the competitions and join in the fun.”
MatchBox360 XL is a chance for the Xbox Live community to meet and compete all under one roof for a marathon weekend of gaming... have you got what it takes to XL? | |
| GTIP Launches in Germany | - 07/06/06 | | LONDON – 7th June 2006 - AlienPants Ltd (www.alienpants.com) is pleased to announce that the first implementation of the GTIP premium SMS Hints, Tips and Cheats service for PC and Console Games has launched in Germany.
Papercut Ltd, publishers of GamePlayer magazine in the UK and a long-term licensee of the GTIP service are currently promoting the TIPPS keyword in several of their publications in Germany. In addition, a second keyword, SPIEL, will be launched in Germany in the coming weeks.
“GTIP has always been available anywhere at almost any time, so you can find out the specific cheat, hint or tip you need while you’re playing the game,” said Tom Gordon, CEO of AlienPants. “With the launch of GTIP in Germany, German gamers can enjoy the same immediate and personalised access to game hints, tips and cheats as is currently available to UK gamers.”
“The GTIP service has been a useful and, more importantly, popular service for our readers since we signed up in 2004.” said Russ Ware, Editorial Director, Papercut Ltd. “We have been looking for a similar service to promote in our range of German language titles for some time, so the news that AlienPants had developed such a service was perfect timing.”
Access to GTIP in Germany is via the TIPPS keyword on the German shortcode 81444. Each answer received costs €0.99 plus standard operator charges.
For more information about GTIP, visit the dedicated GTIP Website. | |
| AlienPants Partners with Monstermob | - 18/04/06 | | LONDON, 18 April 2006 - AlienPants Ltd. is pleased to announce a partnership with mobile game industry leader Monstermob PLC on the provision of written content for a new mobile game website. AlienPants has appointed community specialist Luke 'Duke' Newcombe as content manager for the new website. Luke will be working to facilitate the evolution of Monstermob's mobile game-related content by providing news, reviews, previews and other written content specifically targeted for the discerning mobile gamer.
The new content will be written exclusively for Monstermob and published on the company's new mobile game website at www.mobgames.tv for web users and wap.mobgames.tv for mobile users. It will specifically target mobile game players by offering visitors mobile game news, in-depth reviews of released titles, previews of forthcoming games and other interesting news and features articles from the mobile world.
"We aim to provide a wide range of mobile games-related content for Monstermob's website visitors", says Luke. "Regular reviews and previews of upcoming games, hints and tips and feature articles about mobiles and mobile games will posted on the new site, offering a wide range of information for mobile game players."
Chris Mayne, Monstermob games channel manager says "The partnership with Alien Pants is an exciting development for us and will really enhance our customers' experience".
AlienPants Ltd. has been providing games-related content for a number of local and international customers, as well as their own games news website services, since 2001. With this new addition to an already esteemed ensemble, AlienPants will further raise the profile within the mobile gaming community of flourishing games service provider, Monstermob (www.monstermobgroup.plc.uk). | |
| Halo 2 Slayer Tournament | - 16/02/06 | | AlienPants is organising a Halo 2 Slayer tournament to celebrate the 4th anniversary of the release of the Xbox in Europe. The tournament will also serve as a celebration of the redesign of the website of our friends over at Pro-G, and is being sponsored by Take 2 Interactive.Winning players from day one will proceed to day two to compete in a 1vs1 finale tournament. There will be a single overall winner with prizes for at least three runners-up - the exact prizes are still to be confirmed, but you can expect them to appear here when the new site goes live in the next few days. If you're interested in participating in the tournament, visit the tournament signup page, or head over to News0r.com to catch up on the latest news. | |
| GTIP Launches on T-Zones | - 29/11/05 | | LONDON – 25 September 2005 - AlienPants Ltd (www.alienpants.com) is pleased to announce that the GTIP premium SMS hints, tips and cheats service has launched on T-Mobile's WAP games portal at www.t-zones.co.uk.
The service is available via WAP through a link on the games portal. Customers simply browse to the T-Mobile games portal and select the link to the GTIP service. Customers can then enter their question using a standard WAP text entry field.
"Since launching in 2003, the GTIP service has proven itself to be extremely popular with game players," said Tom Gordon, CEO of AlienPants. "Launching the WAP version on T-Mobile is extremely exciting. We are providing the ease of use of the GTIP service direct to T-Mobile customers. Game players will no longer need to remember a keyword or shortcode, they can simply bookmark the WAP site on their phone."
Once a question has been entered into the WAP page, an AlienPants Cheat Master responds and sends the answer directly to the customer's mobile phone by SMS, typically within 5 to 10 minutes of receiving the question, allowing customers to get almost instant and timely help to game problems and requests.
"The beauty of the system is its simplicity." continues Tom. "As the service is a mobile service, customers are able to use the service from anywhere and from any phone that supports WAP and Short Messaging. They don't need to connect to the Internet or call a telephone number. They just pause the game they are playing, send in their question, and the answer will come straight back to their phone. "
The GTIP service is also provided as a white-label customer support service for games publishers, magazines or any other company interested in providing hints, tips and cheats or a live customer support service to their customers. For more information about the GTIP service and how to use it, please visit the GTIP website at www.gtip.co.uk or email info@alienpants.com. | |
| AlienPants is 4! | - 30/07/05 | | | We set up AlienPants way back in 2001, and April 2nd this year marks our fourth anniversary. | |
| GTIP in PowerStation | - 18/02/05 | | AlienPants is currently running a print advertisement for the GTIPTM SMS cheats service in PowerStation magazine. Issue 111, carrying the davertisement, went on sale across the UK on February 17.
The advertised service makes use of the GTIP keyword on the UK shortcode 61199. | |
| GTIP Launches on PlayJam | - 27/11/04 | | | Regular visitors to the PlayJam Interactive Gaming Service on Sky may have noticed the PJTIPS hints & tips service that launched on Thursday. This is a PlayJam-branded version of GTIP, and is available to all PlayJam visitors to make use of. For more information about GTIP, please visit the official GTIP Website. | |
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